David Mihm does a typically fantastic job of explaining the importance of local search in his ‘Ranking in the Local Search Algorithms‘ presentation from the SEMpdx Hot Seat on September 9. (Don’t be frightened by that ‘algorightms’ word; the presentation is really accessible and clear, not a bunch of techno-speak.) Particularly noteworthy right up front [...]
September 2008
The holidays are coming. Soon. Much sooner than you think if you don’t already have a marketing plan in place. With a weak economy and high gas prices, the 2008 holiday shopping season may be a less-than-stellar one for businesses. Forecasts suggest that retailers should anticipate a heavily promotional season, as shoppers continue to seek [...]
If my recent posts about local search haven’t been enough to convince you of its value, consider this: Local search is increasingly being done not just online via a computer, but also on mobile devices. Getting (and keeping) your local business listings online and up to date can position you to capitalize on this growing [...]