Email Marketing

Black Friday 2008 has just barely come and gone, and already the pessimistic news for retailers is flowing in. Anecdotal evidence here in Orlando suggests that consumers are scaling back this year, due in part to what many fear could be a long and protracted recession. It’s so bad, it seems, that even kids are

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The holidays are coming. Soon. Much sooner than you think if you don’t already have a marketing plan in place. With a weak economy and high gas prices, the 2008 holiday shopping season may be a less-than-stellar one for businesses. Forecasts suggest that retailers should anticipate a heavily promotional season, as shoppers continue to seek [...]

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Sorry, We’re Closed…

by Rob Croll on June 20, 2007

11:10am. In my inbox this morning, there’s an email from Old Navy. A really straightforward message announcing their Summer Sale – Up to 50% Off. Nice clear offer and call to action. I clicked in the body of the message, and here’s what I got: We’re updating our site to bring you a better shopping [...]

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I’m a big fan of JetBlue. (Though I admit I wasn’t affected by their recent fiascoes, which would probably have tainted my positive feelings.) In every experience I’ve had with them, the employees have been smart and friendly, flights were on time, and the planes were comfortable. But here’s the thing that really pushed them [...]

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