I recently read a great article on Content Strategy over on the Smashing Magazine site (one of my favorites!). I found myself chuckling at some of the examples, in that all-too-familiar kind of way. And, although this wasn’t exactly what they were writing about, the article got me thinking about how to reframe the way [...]
Internet Marketing
One of my excellent former students wrote me recently asking for advice. How should she handle a client who took her (very good) advice about managing an integrated digital marketing program and turned it into a separate ‘silo’ for each channel? Particularly among small businesses that don’t have time to become digital marketing experts, it [...]
Small business owners are often faced with making difficult financial choices about how to invest their money. One expense that they sometimes question is whether they really need a website. Almost three years ago, I wrote an article for Insight Magazine, which I’ve republished on this blog, called Does Your Business Really Need a Website? [...]
I recently came across a really great search marketing article with useful information for local search over at Search Engine Land. The data came from comScore studies commissioned by TMP Directional Marketing comparing this year with last. The important bits for small business owners wondering ‘how will customers find me?’: The percentage of people using [...]
It’s a 21st century cliché: more people are using the Internet more frequently and for more reasons than ever before. As a marketing and sales tool, the Internet can be the most cost-effective avenue for reaching millions of potential customers. But does that mean that every business needs to have a presence online? The answer [...]
