Realistic digital marketing solutions for small businesses
If your customers are primarily local, your business should be taking advantage of some of the useful options for getting listed in local platforms like Google Places and Bing local.
As mentioned in a previous post on local search, I’ve been working with a client who needs to improve their local search results. I’m trying to document the process in the hopes it might be helpful to other small businesses who find themselves in a similar situation. Step One – What Is Going On Here!? [...]
Small business owners are often faced with making difficult financial choices about how to invest their money. One expense that they sometimes question is whether they really need a website. Almost three years ago, I wrote an article for Insight Magazine, which I’ve republished on this blog, called Does Your Business Really Need a Website? [...]
I’ve been working with a client who has decent natural search rankings but not-so-good local search rankings (e.g., Google Places). Although this client has done a good job of claiming their listings, they’re still not ranking as well as they should be in the local results. Digging a little deeper, it’s pretty clear why. For [...]
I’ve talked before about the importance of the local search results for small businesses who primarily work with customers in a geographic area that is near them. Those posts are a little dated, but help articulate the value of local search for small business owners: The local results have gotten more prominence, particularly on Google. [...]
David Mihm does a typically fantastic job of explaining the importance of local search in his ‘Ranking in the Local Search Algorithms‘ presentation from the SEMpdx Hot Seat on September 9. (Don’t be frightened by that ‘algorightms’ word; the presentation is really accessible and clear, not a bunch of techno-speak.) Particularly noteworthy right up front [...]
If my recent posts about local search haven’t been enough to convince you of its value, consider this: Local search is increasingly being done not just online via a computer, but also on mobile devices. Getting (and keeping) your local business listings online and up to date can position you to capitalize on this growing [...]