In the previous post, we discussed why it’s important for local companies doing business with local customers to have a local search profile. In this post, we’ll examine the how of putting together an effective profile. While the process and the profile itself are fairly straightforward, it’s important to consider a number of underlying factors [...]
Local Search
If your customers are primarily local, your business should be taking advantage of some of the useful options for getting listed in local platforms like Google Places and Bing local.
Thanks to the ongoing evolution of search engines like Google and Yahoo, and consumers’ ever-growing reliance on the Internet, there has never been a better time for LOCAL businesses targeting LOCAL customers to implement an effective Internet marketing strategy. Here’s why: For certain types of searches, the web user clearly is looking for a local [...]
