I recently read a great article on Content Strategy over on the Smashing Magazine site (one of my favorites!). I found myself chuckling at some of the examples, in that all-too-familiar kind of way. And, although this wasn’t exactly what they were writing about, the article got me thinking about how to reframe the way [...]
Marketing
One of my excellent former students wrote me recently asking for advice. How should she handle a client who took her (very good) advice about managing an integrated digital marketing program and turned it into a separate ‘silo’ for each channel? Particularly among small businesses that don’t have time to become digital marketing experts, it [...]
Small business owners are often faced with making difficult financial choices about how to invest their money. One expense that they sometimes question is whether they really need a website. Almost three years ago, I wrote an article for Insight Magazine, which I’ve republished on this blog, called Does Your Business Really Need a Website? [...]
Black Friday 2008 has just barely come and gone, and already the pessimistic news for retailers is flowing in. Anecdotal evidence here in Orlando suggests that consumers are scaling back this year, due in part to what many fear could be a long and protracted recession. It’s so bad, it seems, that even kids are
David Mihm does a typically fantastic job of explaining the importance of local search in his ‘Ranking in the Local Search Algorithms‘ presentation from the SEMpdx Hot Seat on September 9. (Don’t be frightened by that ‘algorightms’ word; the presentation is really accessible and clear, not a bunch of techno-speak.) Particularly noteworthy right up front [...]
The holidays are coming. Soon. Much sooner than you think if you don’t already have a marketing plan in place. With a weak economy and high gas prices, the 2008 holiday shopping season may be a less-than-stellar one for businesses. Forecasts suggest that retailers should anticipate a heavily promotional season, as shoppers continue to seek [...]