In the previous post, we discussed why it’s important for local companies doing business with local customers to have a local search profile. In this post, we’ll examine the how of putting together an effective profile. While the process and the profile itself are fairly straightforward, it’s important to consider a number of underlying factors [...]
Marketing
I meet lots of really terrific people every week, many of them looking for ways to grow their business. But I’m continually amazed that most of them have the same answer to a vitally important question: What sets you apart from your competition? What would you say? If you’re like most of the people I [...]
When I graduated from college (no need to get into specifics here; let’s just say it was a while ago), I went immediately to work for a small investment management company. Each of the 12 people who worked for the company when I joined could probably write a book about the funny (in hindsight) antics [...]
Pay-per-click advertising with Internet search engines is commonly called search engine marketing. But as I tried to explain it today to someone unfamiliar with the concept (and there are still people out there who don’t know how search engines come up with their search results), I realized that search ‘marketing’ is something of a misnomer [...]
