David Mihm does a typically fantastic job of explaining the importance of local search in his ‘Ranking in the Local Search Algorithms‘ presentation from the SEMpdx Hot Seat on September 9. (Don’t be frightened by that ‘algorightms’ word; the presentation is really accessible and clear, not a bunch of techno-speak.) Particularly noteworthy right up front [...]
Search Engine Marketing
The holidays are coming. Soon. Much sooner than you think if you don’t already have a marketing plan in place. With a weak economy and high gas prices, the 2008 holiday shopping season may be a less-than-stellar one for businesses. Forecasts suggest that retailers should anticipate a heavily promotional season, as shoppers continue to seek [...]
Thanks to the ongoing evolution of search engines like Google and Yahoo, and consumers’ ever-growing reliance on the Internet, there has never been a better time for LOCAL businesses targeting LOCAL customers to implement an effective Internet marketing strategy. Here’s why: For certain types of searches, the web user clearly is looking for a local [...]
Pay-per-click advertising with Internet search engines is commonly called search engine marketing. But as I tried to explain it today to someone unfamiliar with the concept (and there are still people out there who don’t know how search engines come up with their search results), I realized that search ‘marketing’ is something of a misnomer [...]
