Google Local Search – May We Help You Find What You’re Looking For?

David Mihm does a typically fantastic job of explaining the importance of local search in his ‘Ranking in the Local Search Algorithms‘ presentation from the SEMpdx Hot Seat on September 9. (Don’t be frightened by that ‘algorightms’ word; the presentation is really accessible and clear, not a bunch of techno-speak.)

Particularly noteworthy right up front is the extrapolation that:

Half a BILLION unique visitors per month search Google with ‘local intent’.

(Still don’t think local search is important, dear reader?) [Read more...]

Are You Ready for the Holidays?

The holidays are coming. Soon. Much sooner than you think if you don’t already have a marketing plan in place.

With a weak economy and high gas prices, the 2008 holiday shopping season may be a less-than-stellar one for businesses. Forecasts suggest that retailers should anticipate a heavily promotional season, as shoppers continue to seek the best deals. Many consumers – even those who haven’t done so before – are expected to turn to e-commerce sites to minimize the impact of higher gas prices.

But The Holidays Aren’t Just About Retailers
The impact of the holiday shopping season on retailers is clear to see. But from a business standpoint, it’s important to understand whether the holidays and the closing of another year offer an opportunity for your business. [Read more...]

Small Businesses – Go Local!

Thanks to the ongoing evolution of search engines like Google and Yahoo, and consumers’ ever-growing reliance on the Internet, there has never been a better time for LOCAL businesses targeting LOCAL customers to implement an effective Internet marketing strategy.

Here’s why: For certain types of searches, the web user clearly is looking for a local business. I’m unlikely, for instance, to want information about a veterinarian in Los Angeles if I live in Orlando. As a result, I’ve learned (as have many consumers) to specify an area when doing a search if I’m interested in seeing only nearby businesses. [Read more...]

Search Marketing Really Isn’t

Pay-per-click advertising with Internet search engines is commonly called search engine marketing. But as I tried to explain it today to someone unfamiliar with the concept (and there are still people out there who don’t know how search engines come up with their search results), I realized that search ‘marketing’ is something of a misnomer and a source of confusion for many people.

Search marketing, unlike most forms of traditional marketing, only happens when someone is actually looking for you. [Read more...]