David Mihm does a typically fantastic job of explaining the importance of local search in his ‘Ranking in the Local Search Algorithms‘ presentation from the SEMpdx Hot Seat on September 9. (Don’t be frightened by that ‘algorightms’ word; the presentation is really accessible and clear, not a bunch of techno-speak.)
Particularly noteworthy right up front is the extrapolation that:
Half a BILLION unique visitors per month search Google with ‘local intent’.
(Still don’t think local search is important, dear reader?) [Read more...]