I’ve talked before about the importance of the local search results for small businesses who primarily work with customers in a geographic area that is near them. Those posts are a little dated, but help articulate the value of local search for small business owners: The local results have gotten more prominence, particularly on Google. [...]
Search Engine Optimization
In the previous post, we discussed why it’s important for local companies doing business with local customers to have a local search profile. In this post, we’ll examine the how of putting together an effective profile. While the process and the profile itself are fairly straightforward, it’s important to consider a number of underlying factors [...]
Search engine optimization (SEO) is one of those buzzwords that many business owners have heard, some vaguely understand, but few really know how to implement — or even know how to make a decision about hiring someone to implement. It’s become almost standard for prospective clients to ask us if we ‘do SEO’, yet the [...]
