Local Business Listings That Refuse to Die

June 13, 2011

I’ve talked before about the importance of the local search results for small businesses who primarily work with customers in a geographic area that is near them. Those posts are a little dated, but help articulate the value of local search for small business owners: The local results have gotten more prominence, particularly on Google. [...]

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Full Sail University Interview with Rob Croll

February 3, 2009

First – and most obvious – question: Where did you get the name of the business? Marlannah is a mashup of the first names of my daughters Marlena and Hannah. I like to tell them that I’m making them famous, but they’re mostly focused on who has more letters in the name! What does Marlannah [...]

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Can Your Business Thrive In a Recession?

November 29, 2008

Black Friday 2008 has just barely come and gone, and already the pessimistic news for retailers is flowing in. Anecdotal evidence here in Orlando suggests that consumers are scaling back this year, due in part to what many fear could be a long and protracted recession. It’s so bad, it seems, that even kids are

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Still Using the Yellow Pages?

October 30, 2008

I recently came across a really great search marketing article with useful information for local search over at Search Engine Land. The data came from comScore studies commissioned by TMP Directional Marketing comparing this year with last. The important bits for small business owners wondering ‘how will customers find me?’: The percentage of people using [...]

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Google Local Search – May We Help You Find What You’re Looking For?

September 13, 2008

David Mihm does a typically fantastic job of explaining the importance of local search in his ‘Ranking in the Local Search Algorithms‘ presentation from the SEMpdx Hot Seat on September 9. (Don’t be frightened by that ‘algorightms’ word; the presentation is really accessible and clear, not a bunch of techno-speak.) Particularly noteworthy right up front [...]

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Are You Ready for the Holidays?

September 9, 2008

The holidays are coming. Soon. Much sooner than you think if you don’t already have a marketing plan in place. With a weak economy and high gas prices, the 2008 holiday shopping season may be a less-than-stellar one for businesses. Forecasts suggest that retailers should anticipate a heavily promotional season, as shoppers continue to seek [...]

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