More Reasons to Go Local

September 6, 2008

If my recent posts about local search haven’t been enough to convince you of its value, consider this: Local search is increasingly being done not just online via a computer, but also on mobile devices. Getting (and keeping) your local business listings online and up to date can position you to capitalize on this growing [...]

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Creating an Effective Local Search Profile

August 21, 2008

In the previous post, we discussed why it’s important for local companies doing business with local customers to have a local search profile. In this post, we’ll examine the how of putting together an effective profile. While the process and the profile itself are fairly straightforward, it’s important to consider a number of underlying factors [...]

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Small Businesses – Go Local!

August 15, 2008

Thanks to the ongoing evolution of search engines like Google and Yahoo, and consumers’ ever-growing reliance on the Internet, there has never been a better time for LOCAL businesses targeting LOCAL customers to implement an effective Internet marketing strategy. Here’s why: For certain types of searches, the web user clearly is looking for a local [...]

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Blog Your Way to Online Success

August 9, 2008

Businesses looking for more exposure in the vast ether called the Internet are increasingly turning to weblogs—or blogs for short. A well-done blog can personalize your company, provide interesting information to readers (prospective customers), and generally be an important component in ‘branding’ your business online. As an added bonus, search engines may reward you with [...]

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Understanding Search Engines

August 9, 2008

The Key to Your Online Success Most business owners understand that their customers are increasingly going online to find products and services, and they know that much of the activity is driven by major search engines like Google, Yahoo, MSN, and AOL. But to really implement an effective strategy for marketing your business online, you [...]

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Helping Local Customers Find You Online

August 9, 2008

How does a business whose target market is local, rather than national or global, capitalize on the power of the Internet to find customers? After all, one of the biggest benefits of the so-called ‘World Wide Web’ is its global reach, which allows potential buyers from across the globe to find your business, no matter [...]

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