11:10am. In my inbox this morning, there’s an email from Old Navy. A really straightforward message announcing their Summer Sale – Up to 50% Off.
Nice clear offer and call to action. I clicked in the body of the message, and here’s what I got:
We’re updating our site to bring
you a better shopping experience.
Oldnavy.com is temporarily closed for scheduled site improvements.
We’re sorry for any inconvenience this may cause you.
If you need additional help or information please call
Seriously? The website is closed? At 11 o’clock in the morning on a day they sent an email to their subscribers?
Great example of how even bigger companies can get caught in the trap of failing to fully plan the implementation of their strategy.