Stand Out. Be Noticed.

Here’s another quick story from the early days of my career at the investment management company. This was a while ago, when email didn’t really exist. (Dating myself here, I realize.) We sent a lot of mail.

Each piece was individually hand-stamped. That’s right, stamps licked and put on each envelope by hand. And not with a single, going-rate postage stamp either. With vintage smaller denomination postage stamps the company purchased through a network of collectors.

There was another catch too; the President of the company liked the mail to have ‘themes,’ and insisted that each person was responsible for stamping his or her own mail. An office full of well-trained, educated, relatively well-paid employees trying to find some commonality that could be considered a theme from a box full of postage stamps.

Famous political leaders. The Wild West. Animals.

Sounds a little crazy, and it was. And yet… it worked. It set the company apart, and, though I don’t have the statistics to prove it, probably ensured that a lot more of our mail was opened than otherwise would have been.

The real key: people remembered us when we called. Some even asked for more mail!

Be different. Stand out. You have to get noticed to succeed.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>