If my recent posts about local search haven’t been enough to convince you of its value, consider this: Local search is increasingly being done not just online via a computer, but also on mobile devices. Getting (and keeping) your local business listings online and up to date can position you to capitalize on this growing trend.
GOOG-411 is a free directory service that allows phone users to connect directly to local businesses. Having a strong presence in the local search results may get your business top billing when someone uses the service.
For a great, quick demo, check out this video: