I meet lots of really terrific people every week, many of them looking for ways to grow their business. But I’m continually amazed that most of them have the same answer to a vitally important question: What sets you apart from your competition?
What would you say? If you’re like most of the people I meet, it goes something like this, “I am completely dedicated to my customers’ satisfaction, and work hard to earn the trust they place in me.”
If I walked down the street, your competitor would say pretty much the same thing. [Read more...]