My previous post ended with a near-cliché: You have to get noticed to succeed.
Re-reading that post got me to thinking about how important being noticed is online, too. Too many business owners who wouldn’t think of replicating someone’s store design or logo have no such compunction about using a generic template for their website.
Now, I’m not suggesting that there aren’t: 1) perfectly good templates out there, and 2) industries or specific businesses where the cost involved with custom design simply isn’t worth it (yet).
But if you’re relying on your website to draw in customers and it looks just like someone else’s, how can you expect your visitors to see you as different?
Worse yet are the businesses that put up a website that actually is detrimental to the perception of their company. You’ve seen them, or if you haven’t visit one of my favorite sites, WebPagesThatSuck.com. It’s got some great examples of really bad sites.
Would you allow your office manager (or IT person, or kid, or neighbor) to build your office or store? Of course not, and yet many people are all too willing to go the least-cost route when it comes to their online presence.
A good, professionally designed website needn’t be prohibitively expensive, especially when you consider the difference in can make in your online image.
Sorry to sound self-serving here, but I truly believe there’s no substitute for quality when it comes to your website. If your online face to the world doesn’t convey an image of trustworthiness and professionalism, it’s not doing your business any good.