Pay Per Click Search Engine Marketing

Pay per click, or sponsored search engine marketing (SEM), can put your business in front of customers at the precise time they're searching for your products or services. The value of this form of marketing is hard to overstate, since you are paying only to reach customers who want what you have to offer.

(See our Small Business Internet Marketing article, Understanding Search Engines, The Key to Your Online Success.)

At Marlannah Group, we offer a complete menu of search engine marketing services to meet the specific and unique needs of our clients. Whether we're just helping you set up a Google AdWords account or fully managing a large-scale campaign with thousands of keywords, we work hard to ensure that your pay per click program meets your needs.

As with virtually all our services, a search engine marketing campaign begins with us getting a full and complete understanding of your business, your market, and your objectives. From there, we'll make recommendations for the type of program that will be best for you.

Google AdWords account set-up

An ideal way for smaller businesses or clients just starting out in search engine marketing to 'get their feet wet'. We can set up a basic Google AdWords account, including keywords, ad copy, geo-targeting, and bid prices, as well as the administrative set-up with Google. Once you're up and running, we'll work with you for a limited time to ensure the campaign is working and then turn over the keys (with instructions, of course) so you can self-manage the account.

Google AdWords account management

For clients who don't want to self-manage their search engine marketing, we can take care of that for you. Monitoring the campaign, adjusting bid prices, ad copy and keywords, and providing reports are included in Marlannah Group's Google AdWords account management.

Search engine marketing campaign analysis

Search engine marketing on multiple search engines

While Google accounts for the majority of all online search activity, clients may want to have exposure on Yahoo, MSN (Live), and other search engines too. We have the capability of setting up and managing your campaigns across a variety of search engines.

Technology-optimized search engine marketing

Larger clients can take advantage of our optimization platform that utilizes cutting edge technology to continually measure and adjust your SEM campaign.