Small Business Internet Marketing Articles

Magazine The following articles were written for small- to medium-sized businesses who were searching for a better understanding of Internet marketing.

Articles identified as such appeared as a regular series in Insight Business Update, a monthly publication of Insight Marketing Group designed to help small businesses in Central Florida get the information they need.

A Customer Found Me Online.

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Now Where Do I Take Them?

Online search marketing can be one of the most cost-effective means of growing your business because it puts your products or services in front of prospective customers at the very moment they’re searching for them. Likewise, email marketing has grown tremendously over the past several years in large part because it has proven effective at delivering new customers.

But too many businesses sabotage their own online marketing efforts with poorly designed landing pages.

Blog Your Way to Online Success

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Businesses looking for more exposure in the vast ether called the Internet are increasingly turning to weblogs—or blogs for short.

A well-done blog can personalize your company, provide interesting information to readers (prospective customers), and generally be an important component in ‘branding’ your business online. As an added bonus, search engines may reward you with higher rankings for a good, regularly updated blog, particularly if you get links to and from other blogs and/or websites.

Understanding Search Engines

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The Key to Your Online Success

Most business owners understand that their customers are increasingly going online to find products and services, and they know that much of the activity is driven by major search engines like Google, Yahoo, MSN, and AOL.

But to really implement an effective strategy for marketing your business online, you need to understand how the search engines help your prospective customers find you.

Helping Local Customers Find You Online

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How does a business whose target market is local, rather than national or global, capitalize on the power of the Internet to find customers? After all, one of the biggest benefits of the so-called ‘World Wide Web’ is its global reach, which allows potential buyers from across the globe to find your business, no matter how small.

But does that prevent those who can’t do business worldwide from marketing online? An Orlando-area dentist, for instance, has little need for marketing his or her services in Chicago, much less Paris.

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Small Business Internet Marketing Articles

Now Where Do I Take Them?

The Key to Your Online Success